AGCO Power
Smak Film was trusted with the humbling task of creating a film trilogy for the brand reform of diesel engine manufacturer AGCO Power, coinciding with their 80th anniversary. To succeed, we needed to understand the history, everyday operations and future strategies of the firm.
The production, spanning well over a year, was a highpoint of our careers, enabling us to use our skills to the fullest. The result is a story first and foremost of people: the employees who create the power in the engines and the people who use it to keep the wheels of our world turning.
AGCO Power site for 80 years of power trilogy: https://www.agcopower.com/80-years/
Client: AGCO Power / Tommi Puomisto
Production company: Smak Film
Voiceover talent in “Spirit of Linnavuori”: Anna Rawlings/ Dictum Studios
Producer: Markus Mutanen
Director: Markus Palmén
Script: Markus Palmén
DoP: Matti Immonen
Sound design and music: Viljami Mehto
Production design: Markus Mutanen
Gaffer in “Spirit of Linnavuori”: Aapo Yrjänä
Editor and colourist: Matti Immonen
VFX: Elias Nurmi
Special thanks to all our protagonists, Bermuda, Aava & Bang and Villivisio!
TEASERS
Film 1 teaser
Film 2 teaser
Film 3 teaser
THE FILMS
“Spirit of Linnavuori”, the first episode, is the company´s origin story, a significant part of Finnish industrial history.
The second part, “People of Linnavuori” is a day in the life of three company employees.
“Call of the land”, the final film, is a poetic portrait of a young Finnish farmer, Ellen Rydbeck, her daily work powered by AGCO Power´s engines.
BRAND PHOTOGRAPHY
Smak Film´s photographer Matti Immonen also shot the key images for the new AGCO Power brand image. In collaboration with Aava & Bang.