JAGUAR I-PACE

“Valokeilassa” is the Finnish launch commercial for Jaguar´s first all-electric car, the I-PACE. Our challenge was to localize an upscale brand into Finland during the gloomiest winter month – and paint a miniature portrait of the film´s protagonist, light artist Kari Kola. All in sixty seconds.

Client: Jaguar Finland

Overall Production: Valoparta / Minna Valonen

Film Production: Smak Film / Markus Palmén

Artist: Kari Kola

Light installations: Kari Kola / Valoparta Oy 

Script: Markus Palmén

Director: Markus Mutanen

Cinematography & photography: Matti Immonen

Editor: Ben Mercer

Sound Design & Music: Heikki Savolainen

Crane car shots: Moviement with BongoBongo

Camera assistant: Matti Poutanen