NOKIAN HEAVY TYRES
It´s not about the tyres!
A farmer cultivating his family heritage. A harbour worker keeping the economy moving. A tyre designer innovating. The world of our client Nokian Heavy Tyres is full of colour and emotion. All these professionals need the latest technology of NHT’s products to fulfill their mission.
It´s all about the tyres!
Smak has created film and photography for Nokian Heavy Tyres to promote the launch of their innovative low-pressure VF tyres. Content genres include a dynamic launch teaser film, user testimonial, still photography and a short documentary portrait of a Finnish farmer. The testimonial proved to be a hit, with quarter of a million global online views, and counting!
Client: Nokian Heavy Tyres/Jutta Rekimies, Tero Saari
Producer: Markus Mutanen
Script: Markus Palmén
Director: Markus Palmén
Cinematography: Matti Immonen
Editor and grading: Matti Immonen
Sound design & music: Viljami Mehto
Photography: Matti Immonen
Special thanks: Hermanni Huhtala, Irina Lindberg
Nokian Tyres Soil King VF website: https://www.nokiantyres.com/heavy/tires/agricultural-and-contracting/nokian-tyres-soil-king-vf/
The main film: Story of Finnish farmer Hermanni Huhtala
The user testimonial film has over 255 000 views on Youtube (22.5.2024)
Teaser film used in the product launch of the first VF tyres
PHOTOGRAPHY
A portfolio of stills from all over Europe where VF tyres were tested in authentic situations. This is just a small taste of all the shoots we have done during our valued collaboration with Nokian Tyres ❤️