“Full Circle”
We enjoy beating the drum for innovation stories. Innovations that have positive environmental impact carry a special meaning to us as filmmakers.
Smak produces a series of client stories for steel manufacturer Outokumpu, centering around their low-emissions product Circle Green. Smak´s inhouse capabilities make us a creative partner that our varied clients feel confident to directly approach with their communication needs. Scriptwriting, copywriting, editorial and journalistic content are all in our service portfolio, alongside our production and postproduction expertise.
Full Circle is a tour through the world of Swiss household appliance manufacturer V-ZUG. We wanted to tell the story through the viewpoint of a young person, but leave all conclusions to the viewer.
CREDITS:
Client: Outokumpu / Pauliina Thun
Cast:
Esther: Nurel Özdemir
Tour Guide: Suzanne Tribe
Esther (voice): Anna Briar
Tour guide (voice): Mira Berglund-Fitzpatrick
Esther´s sketchbook drawings: Noora Perälä
Production company: Smak Film
Producer: Markus Mutanen
Director: Markus Palmén
Script: Markus Palmén
Director of Photography: Matti Immonen
Sound design: Viljami Mehto
Music: Viljami Mehto
Editor: Matti Immonen
Grade: Matti Immonen
Special thanks to Nadine Schrick and Marcel Niedermeier at V-ZUG, and apprentice students in the roles of tour visitors.
TEASER
Outokumpu X V-Zug Teaser, 28 s
THE FILM
Outokumpu X V-Xug Film, 3 min 11 s
PHOTOGRAPHY
Smak Film´s photographer Matti Immonen also shot the key images for the campaign.